I'm a freelance writer, part-time nomad and banjo understudy intrigued by the obscure and eclectic. Currently living in Toronto, I've mused about everything from seahorses to entrepreneurialism.
The Evolving World of Branded Entertainment — Integrated Brands
Brands are increasingly turning towards developing their own content that communicates their message in an original – and useful – way to consumers.
Lessons on brand building from the peculiar world of Wes Anderson ...
Wes Anderson has earned himself legions of fans and followers by developing a consistent style that plays on portraying the human condition in an absurd yet genuine light. Brands could learn from him.
Wild Speculation and Communicating Cryptically ...
What makes a cryptic viral campaign tick?