Andrew Seale

Andrew Seale


I'm a freelance writer, part-time nomad and banjo understudy intrigued by the obscure and eclectic. Currently living in Toronto, I've mused about everything from seahorses to entrepreneurialism.

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The Evolving World of Branded Entertainment — Integrated Brands

Brands are increasingly turning towards developing their own content that communicates their message in an original – and useful – way to consumers.

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Lessons on brand building from the peculiar world of Wes Anderson ...

Wes Anderson has earned himself legions of fans and followers by developing a consistent style that plays on portraying the human condition in an absurd yet genuine light. Brands could learn from him.

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Wild Speculation and Communicating Cryptically ...

What makes a cryptic viral campaign tick?